AI Models

In today’s enterprise contact centers, customer conversations aren’t just interactions – they’re data-rich moments packed with strategic insight. But if you’re only analyzing what your customers say, you’re missing a critical dimension: how they say it.

In today’s competitive market, understanding customer sentiment has become essential for businesses striving to remain relevant and responsive. Sentiment analysis is the process of assessing customer feedback to understand their emotions, attitudes, and opinions toward a brand, product, or service.

Every customer interaction presents an opportunity to learn something valuable about your business. When customers share feedback through reviews, surveys, or support interactions, their words can spark meaningful change.